You’ll learn how to turn an idea into a game project, from first prototypes to release. Learn how to conceptualize, lead a development team, and produce products that users will love and profit from.
The Game Producer manages the process of creating and promoting games, from idea development and first concept art to market launch and monetization.
It is from the game producer that its quality and commercial success depend.
What you will learn
How to research a market
Learn how to identify the needs of the audience in order to create a commercially successful project.
Develop a game concept
Learn to come up with characters, setting, rules, and engaging gameplay.
Lead the development team
Understand how to manage developers, motivate the team and evaluate the quality of your work.
Manage Budgets
Understand how to plan project economics, calculate operating costs (OREX) and analyze product P&L.
Analyze the finished product
You’ll learn how to prepare reports, evaluate project metrics, and figure out how to improve them.
Monetize games
Learn how to think through monetization models, implement advertising integrations and increase player loyalty.
Program:
Get a detailed understanding of all phases of game development. Learn how to work with a team, manage project monetization and prepare the game for release.
Introduction to game production.
Game project research and evaluation.
Monetization in games.
Planning, goal setting and follow up.
Production for games with a monetization model in mind.
Team organization and management.
Working with the team.
Legal formalities.
Approval of the project concept and business plan.
Monitoring the development process: key skills.
Marketing as advertising.
Public Relations in games.
Community in games.
Preparing the project for release and the release of the project.
Game analytics.
Publishing in games.
Management of monetization of the released game.
Transfer of the project for operation.
Final work: repositioning and fine-tuning the game product’s promotion strategy.